Use a service design approach to increase participation in Easy GAP’s food safety program
Easy GAP was created to help farmers in the north state create an on-farm food safety program, and be ready to apply to the FDA for FSMA certification. Unfortunately, they found that farmers in the area were not participating in their program. Our hunch was that this is because Easy GAP’s strategy did not cater to a farmer’s multiple intelligence or learning style. Looking through the lens of one facet of food safety – tractability and recall, we created a hands on map with movable pieces to better relate to a farmer’s naturalistic intelligence, kinesthetic and social learning style.
The abundance of broad information is overwhelming because it doesn't relate to each individual farmer. This hinders farmer’s participation in Easy GAP. Additionally, there is a fundamental misunderstanding between Easy GAP and the farmer. Discrepancy between the farmers’ multi intelligence and that of Easy GAP can potentially cause the program to not resonate well with the farmers
Refined Hunt Statement
Narrowed focus on traceability & recall
With a farmer's naturalistic intelligence in mind, we are looking for a way to empower the farmer through kinesthetic, social learning and group interaction to ease the process of traceability and recall.
We created a process that, when implemented with a tactile map and booklet, could increase participation in Easy GAP. Our hope is this hands on map with movable pieces will better relate to a farmer’s naturalistic intelligence, kinesthetic and social learning style.