Local is a self-initiated project exploring the brand identity for a farm to table style restaurant.
The playful primary and secondary logos were designed to work nicely independently or side by side. For fresh pops of color, I designed a pattern bursting with bright fruit - evoking the freshness of farm to table and sustainable dining practices. Additionally, to show how these colors and patterns can work in a real-life setting, I designed food and drink menus, coasters, matchbooks and business cards.
