Sweetwater Aleworks is a self-initiated project exploring the branding and packaging for a craft brewery.
Packaging is the perfect combination of my specialties, branding and visual design. With a monochromatic color scheme, each style has its own unique logo with an icon highlighting its brew style. I love how creative breweries are at showcasing their branding and packaging. Can designs, bottle labels and box packaging are totally different and unique from each brewery! I wanted the packaging to be bright and playful so it could be quickly recognized on the shelf. The uniformity of the design overall would help instill brand recognition and set it apart from the other packaging in the craft beer space.